Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, […]
The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus checks more often went to […]
COVID-19 made remote work and remote learning a new norm for employees and students. But even as many have returned to offices and schools, one of the pandemic’s quieter legacies is influencing both the workplace […]
Scientists share their work by publishing articles in journals, such as Nature, Science or PLOS Biology. One major part of the publishing process involves having these manuscripts reviewed by unpaid peers. These scientists specialize in […]
The U.S. National Flood Insurance Program is going broke. Increased flood strikes in more places, combined with outdated ways of predicting flood risk, are putting property owners at risk and the program itself in over […]
Like so many sectors of the economy, the news industry is hurtling toward a future where artificial intelligence plays a major role — grappling with questions about how much the technology is used, what consumers […]
Academic writing is one of the skills that students find most difficult to learn on the side. Particularly in bachelor’s programs, precise and specific feedback is needed to turn initial drafts into robust exposés for […]
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]
Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]
Medical, dental and master’s students in biomedical sciences frequently take standardized, multiple-choice question tests to assess their foundational knowledge. Reasons for its widespread use include reliability, efficiency, low cost and when the questions are well-constructed, […]
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