Economy

Americans tend to trust food labels, especially the ingredient list, expiration date and nutrition fact label, according to the March Consumer Food Insights Report. The most distrusted labels include low-calorie, naturalness and health claims.This post […]

When it comes to turning corporate social responsibility (CSR) into profit, research shows family businesses have the advantage. CSR is a form of self-regulation where businesses make concerted efforts to be socially and ethically accountable […]

Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers’ purchase behaviors and company net revenue.This post was […]

According to Bening Mayanti’s doctoral dissertation at the University of Vaasa, the use of life cycle assessment combined with economic models can help companies to take steps toward the circular economy.This post was originally published […]

It’s commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. If supplies of that product […]

So you think you know why rents climbed.This post was originally published on this site

As business ventures grow, they must navigate the opportunities and challenges presented by environmental changes. In a new study, researchers have examined the interplay of environmental change and the internal and external conditions governing a […]

In visual advertisements, the imagery that accompanies the actual pictures of a product is extremely important. Multiple studies and surveys have shown that these images can help evoke specific feelings and communicate key brand- or […]

I first realized the usefulness of literary theory to the issue of hiring discrimination when I came across an article about a permanent resident struggling to find employment in architecture, her field of expertise, in […]

Salespeople’s motivation is the essential factor in value-based selling—the process of presenting a product or service in terms of the value it creates for customers—especially when the value proposition is based on the offering of […]