Political campaigns spend big bucks hiring consultants to craft persuasive messaging, but a new study coauthored by Yale political scientist Joshua L. Kalla demonstrates that political professionals perform no better than laypeople in predicting which messages will sway voters.
Political pros no better than public in predicting which messages persuade, researchers find
The Owl Picks
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Back pain can be debilitating, affecting your ability to enjoy everyday activities. The good news is, you don’t have to rely solely on medications to find relief. At livingnwell.com, we believe in the power of [...]
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One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
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Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
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Imagine being stuck in traffic while running late to an important meeting at work. You feel your face overheating as your thoughts start to race along: “they’re going to think I’m a horrible employee,” “my [...]
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In this series we pay tribute to the art we wish could visit — and hope to see once travel restrictions are lifted. In Book Two of the Republic, Plato famously describes the “fevered” city, a town [...]
