A study conducted by researches from Ocean University of China, published in Financial Innovation, presents a novel model to investigate the role of emotions in charitable crowdfunding. Grounded in emotional contagion theory and language-mediated association theory, this research develops a framework to examine how textual and facial emotions affect crowdfunding outcomes. The research team first collected a comprehensive dataset by observing the facial expressions of campaign initiators and analyzing the emotional content of their narratives.
Text and facial expressions drive success in charitable crowdfunding
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