Shoppers browsing through blouses and blenders at Target know they can also quaff a cappuccino at one of more than 1,700 Starbucks cafeshoused within Targets. The strategic alliance benefits both corporations by helping them reach new markets, boost their brands, and add incremental sales.
Companies in strategic alliances get better access to financing and more desirable terms, research shows
The Owl Picks
-
In the fast-paced and competitive landscape of global business, where giants often overshadow the underdogs, there emerges a beacon of hope for startups, up-and-coming artists, and innovative entrepreneurs. Headliners Media, a dynamic startup in the [...]
-
One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
-
Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
-
Imagine being stuck in traffic while running late to an important meeting at work. You feel your face overheating as your thoughts start to race along: “they’re going to think I’m a horrible employee,” “my [...]
-
Imagine living with pain every day for months, or even years — pain that is so intrusive, it disrupts every day of your life. Unfortunately, this is the daily reality of millions of people living [...]