A new study finds that viewers’ income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it’s how active they are on the platforms where the ads run.
Why advertisers pay more to reach viewers who watch less
The Owl Picks
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In the fast-paced and competitive landscape of global business, where giants often overshadow the underdogs, there emerges a beacon of hope for startups, up-and-coming artists, and innovative entrepreneurs. Headliners Media, a dynamic startup in the [...]
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One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
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Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
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Imagine being stuck in traffic while running late to an important meeting at work. You feel your face overheating as your thoughts start to race along: “they’re going to think I’m a horrible employee,” “my [...]
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Imagine living with pain every day for months, or even years — pain that is so intrusive, it disrupts every day of your life. Unfortunately, this is the daily reality of millions of people living [...]
