Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular catches, improvised set lists and the like make performers seem more authentic and genuine.
Research identifies why people prefer spontaneity in entertainment
The Owl Picks
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In the fast-paced and competitive landscape of global business, where giants often overshadow the underdogs, there emerges a beacon of hope for startups, up-and-coming artists, and innovative entrepreneurs. Headliners Media, a dynamic startup in the [...]
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One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
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Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
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Imagine being stuck in traffic while running late to an important meeting at work. You feel your face overheating as your thoughts start to race along: “they’re going to think I’m a horrible employee,” “my [...]
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Imagine living with pain every day for months, or even years — pain that is so intrusive, it disrupts every day of your life. Unfortunately, this is the daily reality of millions of people living [...]
