Do more likes lead to more clicks?
A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user engagement.This post was originally published on this site
A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user engagement.This post was originally published on this site
In 2021, the stock market valuation of GameStop skyrocketed thanks to a social media frenzy. It heralded the rise of the so-called “meme” stock, but also a rise in a particular kind of trading, one […]
Grassroots logistics networks provided food and essential goods to New Yorkers who fell through the cracks of conventional supply chains during the COVID-19 pandemic, offering important lessons for engineers designing the next generation of distribution […]
Compile an emissions balance sheet, evaluate climate-protection measures and implement the most efficient of these first: Researchers from three Fraunhofer institutes have developed a method with which companies from all sectors are able, based on […]
Households intensify their search for high-interest savings accounts when the economy turns sour, inadvertently making recessions more severe, according to new research from the University of Surrey.This post was originally published on this site
You arrive at work, coffee in hand, ready to tackle the day. But your manager seems off, curt in meetings, impatient with questions, and unusually sharp in tone.This post was originally published on this site
If you like checking social media at work, all that scrolling could have a surprising impact long after you put down the phone.This post was originally published on this site
Siting new commercial wind energy installations is no easy feat.This post was originally published on this site
When a departing family CEO actively mentors a younger family leader, that leader is more likely to keep the business financially successful, especially if non-family advisors also weigh in.This post was originally published on this […]
A new peer-reviewed study in the journal Marketing Science sheds light on how online safety-related reviews from Airbnb guests influence booking decisions and how the platform itself balances consumer welfare against its own financial incentives.This […]
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