Rapid social and demographic change has reshaped how people live and connect in cities. In Tokyo, where urban density meets growing individualization, a new form of collective housing—shared houses—is redefining what home means. To understand how these spaces are marketed and perceived, researchers analyzed the descriptions of 1,374 shared houses listed by property suppliers on a major real estate website, uncovering how shared living is framed as a lifestyle choice rather than a cost-saving one.
Beyond rent: Shared houses in Tokyo offer lifestyle, safety and community
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