In today’s hyperconnected world, social media has become a critical channel for businesses to understand consumers. While social listening tools are widely used, they often fall short, providing only a superficial understanding of consumer sentiment. Existing methods struggle to capture the full spectrum of emotions beyond basic sentiment (positive, negative, neutral), hindering companies’ ability to truly understand their customers and make informed decisions.
An innovative new tool draws on emojis to improve consumer sentiment analysis
The Owl Picks
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