A new study by Prof. Yaniv Shani of the Coller School of Management at Tel Aviv University and Prof. Marcel Zeelenberg of the Tilburg School of Social and Behavioral Sciences reveals a surprising insight into how we deal with information. Contrary to the common view that “willful ignorance” is primarily a way to avoid moral responsibility toward others, the study offers a much broader explanation: at times we avoid information—and at times we deliberately seek painful information—to regulate our own emotions and manage psychological overload.
Why we sometimes avoid the truth and other times can’t stop looking for it
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