A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
How consumers react when they feel ‘betrayed’ by a brand
The Owl Picks
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The Dominican Republic is not just about stunning beaches; it’s full of unique places that reveal the country from a completely different perspective. If you’re staying in Punta Cana, you can easily turn your vacation [...]
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Active Kinetic 1 technology is revolutionizing technology by providing a sustainable and efficient way to power various devices. This innovative tech harnesses natural sources of movement and transforms it into usable free electricity. How Does Active [...]
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Back pain can be debilitating, affecting your ability to enjoy everyday activities. The good news is, you don’t have to rely solely on medications to find relief. At livingnwell.com, we believe in the power of [...]
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One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
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Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
