A new partnership between online retail giant Amazon and luxury department store Saks Fifth Avenue may prove pivotal for Amazon as it looks to penetrate the high-end fashion segment. Yet, despite a flashy promotional video featuring handbags suspended from umbrellas on the Saks Amazon storefront, and the fact that traditional department stores have been struggling for years to stay competitive with e-commerce platforms, the partnership does not necessarily guarantee smooth sailing.
Overcoming perception: Can an online retailer successfully break into the high fashion market?
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