Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a one-size-fits-all solution. The research finds that while ALN improves engagement and enhances salesperson–lead interactions, its impact on sales conversions varies significantly across industries and customer segments.
Automated lead nurturing boosts sales—but only under the right conditions
The Owl Picks
-
The Dominican Republic is not just about stunning beaches; it’s full of unique places that reveal the country from a completely different perspective. If you’re staying in Punta Cana, you can easily turn your vacation [...]
-
Active Kinetic 1 technology is revolutionizing technology by providing a sustainable and efficient way to power various devices. This innovative tech harnesses natural sources of movement and transforms it into usable free electricity. How Does Active [...]
-
Back pain can be debilitating, affecting your ability to enjoy everyday activities. The good news is, you don’t have to rely solely on medications to find relief. At livingnwell.com, we believe in the power of [...]
-
One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
-
Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
