For startups, a pivot is challenging and risk-driven, and the big question is not “whether to pivot?” but how to identify those pivots that will create a meaningful difference in performance. Consider the origin of X/Twitter: podcast platform Odeo. Entry to its space by iTunes and Apple prompted a pivot—to microblogging. The rest is history.
Research uses AI to showcase the role of pivots in startup performance
The Owl Picks
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