When you’re checking out at an online store, it’s increasingly common to get a prompt inviting you to toss in a few bucks to a good cause. Your decision to give (or not) may feel like a reflection of how generous you’re feeling in the moment. Yet how you respond to these “microgiving” requests—including how much you donate—is also influenced by the information and options you see on the screen.
New research could help nonprofits attract millions of online donors
The Owl Picks
-
Active Kinetic 1 technology is revolutionizing technology by providing a sustainable and efficient way to power various devices. This innovative tech harnesses natural sources of movement and transforms it into usable free electricity. How Does Active [...]
-
Back pain can be debilitating, affecting your ability to enjoy everyday activities. The good news is, you don’t have to rely solely on medications to find relief. At livingnwell.com, we believe in the power of [...]
-
One highlight of my Grade 3 life was dying from dysentery at the hands of a video game. I was ahead on schoolwork, and allowed to use the classroom computer to pioneer a family across [...]
-
Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular [...]
-
Imagine being stuck in traffic while running late to an important meeting at work. You feel your face overheating as your thoughts start to race along: “they’re going to think I’m a horrible employee,” “my [...]
